Budget Protected
The total monetary value of invalid clicks, impressions, and conversions that were detected and excluded from your campaigns, calculated using your actual CPC and CPM rates.
Fraud Type Guide
Savings Reports: How to Measure the Impact of Fraud Prevention
Understand exactly how much ad budget your fraud prevention is protecting. Savings reports turn detection data into clear, actionable financial visibility.
What Are Savings Reports?
Quick answer: Savings reports provide detailed evidence of invalid traffic detected and prevented, showing exactly how much ad budget has been protected from fraudulent clicks, impressions, and conversions.
Savings reports translate raw fraud detection data into monetary values, showing advertisers the direct financial impact of their fraud prevention investment. Rather than simply listing how many suspicious interactions were flagged, savings reports calculate the actual cost of that invalid traffic based on your campaign CPCs, CPMs, and conversion values.
For marketing teams and agencies, savings reports serve as essential documentation for demonstrating ROI on fraud prevention tools. They provide the evidence needed to justify continued investment in traffic quality and to quantify the budget that would otherwise be lost to fraudulent sources.
What Savings Reports Include
A comprehensive savings report breaks down invalid traffic by type, source, and financial impact to give you complete visibility into your fraud prevention ROI.
Fraud Breakdown by Type
See how much budget is being wasted by each fraud category — bot traffic, click farms, impression fraud, domain spoofing, and more — to understand where your biggest threats are.
Source-Level Detail
Identify exactly which publishers, placements, and traffic sources are delivering the most invalid traffic, enabling targeted exclusions and smarter budget allocation.
Trend Analysis
Track how fraud levels change over time across your campaigns. Spot seasonal patterns, detect emerging threats early, and measure the impact of your optimisation efforts.
How Opticks Delivers Savings Visibility
Automated Reporting
Savings reports are generated automatically based on your campaign data. No manual calculation required — see your protected budget in real time across all campaigns.
Campaign-Level Granularity
Drill down into savings by campaign, ad group, keyword, or placement. Understand exactly where fraud is hitting hardest and where your prevention efforts deliver the most value.
Budget Reallocation Insights
Use savings data to reallocate budget from high-fraud sources to verified clean traffic. Turn fraud prevention from a cost centre into a performance optimisation tool.
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