Microsoft Ads Protection

Stop Paying for Fake Clicks on Microsoft Ads

8–15% of Microsoft Ads clicks are fraudulent. Higher CPCs mean each fake click hurts more. Opticks detects 30+ fraud types with automated prevention.

  • Detect & prevent competitor clicks, bots, and MSAN fraud
  • Works with Search, Shopping & Microsoft Audience Network
  • Savings reports show budget reallocated from fraud
  • Install via GTM — no code, live in 5 minutes
  • No credit card needed

Trusted by 6,000+ businesses · €6M+ in ad spend saved

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Opticks by the Numbers

Trusted by 6,000+ Businesses Worldwide

0

Fraud types detected

0

Ad spend saved

0

Setup time

<0.1%

False positive rate

Microsoft Ads Fraud Landscape

Why Microsoft Ads Is a Blind Spot for Fraud

8–15%

of Microsoft Ads clicks are fraudulent

Comparable to Google Ads, but less attention from advertisers means fraud goes unnoticed longer.

2–3×

higher CPC means each fake click costs more

B2B advertisers on Bing face premium CPCs. A single fraudulent click can cost €5–15+.

18–22%

MSAN (Audience Network) fraud rate

Microsoft Audience Network has fraud rates similar to Google Display — partner sites inflate clicks and impressions.

The hidden cost: On €10,000/month Microsoft Ads spend, €800–1,500 is going to bots, competitors, and click farms every month — budget that could be reaching real B2B decision-makers.

How It Works

Detect. Prevent. Save.

1

Add the Opticks Tag

Paste one line via GTM. No developer needed. No page impact.

2

Automated Fraud Prevention

30+ signals analyse every click in real time. Fraudulent traffic is automatically prevented across all Microsoft Advertising campaign types.

3

See Your Savings

Your dashboard shows real vs. fraudulent traffic. See exactly how much budget is being reallocated from bots to real customers.

Start Free Trial — No Credit Card

Proven Results

What Our Customers Achieve

IMF Smart Education Education

Quadrupled ROAS and eliminated 90% of fake leads from their student acquisition campaigns.

3,369%
ROAS achieved
€9K
/mo saved
90%
Less fake leads
Read case study
Papernest Fintech

Reduced fraudulent conversions from 4% to under 0.5% with full click-level transparency.

€14K
/mo saved
4%→0.5%
Invalid conv.
Read case study
ThePower Business School Education

Cut invalid traffic by 70% and reallocated €14K/month to real student acquisition.

70%
IVT reduced
€14K
/mo saved
Read case study
Major Travel Company Travel

Eliminated nearly all fraudulent traffic and reallocated 2.3% of total budget to genuine travellers.

5%→<1%
Fraud rate
2.3%
Budget saved
Read case study
See All Case Studies →

30+ Fraud Types

What Microsoft Misses, Opticks Catches

Competitor Clicks

Competitors drain your budget by clicking your ads. Opticks identifies repeat fingerprints and IP clusters.

Bot Traffic

Sophisticated bots mimic humans. Opticks detects them with device fingerprinting and behavioural analysis.

MSAN Publisher Fraud

Low-quality placements on Microsoft Audience Network drain spend. Opticks flags fraudulent publisher inventory and impression fraud.

VPN & Proxy Traffic

Fraudsters hide behind VPNs. Opticks detects residential proxies and geo-mismatches.

Data Center Traffic

Clicks from cloud servers, not real users. Identified via IP intelligence and ASN classification.

LinkedIn Audience Fraud

Bots and fake profiles pollute LinkedIn-based targeting on Microsoft Ads. Opticks verifies session quality and engagement signals.

FAQ

Common Questions

Yes. Opticks detects and prevents fraud across Search, Shopping, and Microsoft Audience Network (MSAN) campaigns. MSAN is especially vulnerable to publisher fraud, and Opticks fills that visibility gap.
Microsoft catches basic bot clicks but misses sophisticated fraud — residential proxies, device emulation, competitor clicking, and MSAN publisher fraud. Studies show 8–15% of fraudulent clicks get through. Opticks catches what Microsoft misses using 30+ detection methods.
<0.1% false positive rate. Every flagged click includes a full evidence trail. You can whitelist specific IPs or audiences at any time.
Setup takes under 5 minutes via Google Tag Manager. Opticks begins analysing your Microsoft Ads traffic immediately, and your savings dashboard shows prevented fraud in real time so you can see budget being reallocated to real customers from day one.

Other Channels

Protect All Your Paid Media

Google Ads Meta Ads TikTok Ads Affiliate Fraud

Every Day Without Protection Is Budget Wasted on Bots

Start a free trial and see your real vs. fraudulent traffic within minutes. No credit card required.

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