Opticks is a crucial piece of our customer acquisition strategy. Since implementing Opticks, the number of fraudulent acquisitions has decreased significantly and our average customer engagement has greatly improved
Less fake traffic. More results.
The platform fueling today’s high-growth marketing teams
Fix your leaky advertising funnel
By preventing invalid, fraudulent traffic along the funnel, you will multiply your conversion rates and reach your growth objectives.
Maximize your return on ad spend
Invalid traffic is infiltrating your campaigns and damaging your acquisition metrics. With Opticks, you can finally maximize your advertising budget.
Make sense of your advertising analytics
With over 40% of traffic being bot, marketers have a hard time to understand the true performance of their investments. Opticks helps you clearly understand which campaigns are bringing in revenue, and which ones aren’t.
Reach your growth objectives
When you can use the full power of your advertising budget, magic happens. Reach your growth goals, finally.
Whatever channels and formats you use, Opticks provides the right solution to prevent ad fraud and help you reach your acquisition goals.
Independent and reliable detection of invalid trafficLearn more
Real-time prevention of invalid traffic to protect your ad spend and integrity of your dataLearn more
Unprecedented visibility of traffic quality and performanceLearn more
Trusted by the world’s most iconic and fastest-growing brands
We take our partnerships with mobile carriers very seriously. Opticks analyses our traffic in real time, allowing us to cut fraudsters before they result in fake conversions for our customers. This has improved our business relationships
In our business, we receive a big variety of traffic from different sources. Opticks has significantly helped us to identify fraudulent sources, reduce time-consuming manual checks and supported our team to optimise the work flow with our partners.
As Premium Self Serve Platform, Pushground needs to carefully take care of the traffic quality we sell to our advertisers. We use Opticks to bring the cleanest traffic by detecting the fraudulent sources before it gets to our users.
Opticks has enabled us to monitor the health of the traffic sent by publishers in real time. Plus, it also has offered us a greater control to monitor and block unwanted traffic. The dashboard itself, and customizable reports work like cherry on top of the cake for our business operations.
Thanks to Opticks, we’re now able to make better strategic decisions, based on valid data collected across all our advertising channels. From the beginning, we've directly seen our paid campaigns improve automatically. We can now identify invalid traffic before it impacts our campaigns, and prevent paying out for fake clicks.