“We take our partnerships with mobile carriers very seriously. Opticks analyses our traffic in real time, allowing us to cut fraudsters before they result in fake conversions for our customers. This has improved our business relationships”
Nail Fraud Before It Nails You
The most accurate ad fraud prevention platform with automated detection and deep insights for all your digital channels
Start Your Free Trial
No credit card. No excuses.6,000+ clients have saved over €6M with Opticks
See your invalid traffic segment by channel, UTM, domain, etc.
Uncover fraud & optimize spend
Track invalid traffic by channel, UTM, and domain to boost ROI
Know where fraud hits
Detect fake clicks by channels and UTMs to optimize ad spend
Fraud-proof your funnel & Stop wasting budget
Get deep insights into invalid leads and maximize your marketing ROI
Connect ad platforms & automate prevention
Seamless ad protection & automation
Connect Google, Meta, TikTok & more to block fraud and measure impact
Cleaner clicks, better ROAS
Automate fraud prevention across Google, Microsoft, Meta & TikTok
Measure the impact
See how much ad budget is mismanaged due to invalid clicks
Extract reports & demand refunds
Get insights & claim refunds
Extract reports, prove fraud, and recover wasted ad spend
Get your money back
Generate fraud reports and claim refunds for wasted ad spend
Proof of fraud
Extract data-backed reports to dispute invalid clicks
Wherever you spend, we spot the fraud.
“Opticks has been transformational for our business. We now have full visibility into traffic quality and can make decisions based on real data.”
Read case study
“Opticks helped us clean our pipeline and reclaim wasted budget. We can now confidently expand into new channels knowing our data is accurate.”
Read case study
“As Premium Self Serve Platform, Pushground needs to carefully take care of the traffic quality we sell to our advertisers. We use Opticks to bring the cleanest traffic by detecting the fraudulent sources before it gets to our users.”
“Opticks is a crucial piece of our customer acquisition strategy. Since implementing Opticks, the number of fraudulent acquisitions has decreased significantly and our average customer engagement has greatly improved”
“Opticks gave us the visibility we needed to understand the real impact of fraud on our campaigns. The results speak for themselves.”
Read case study
“Opticks has become an essential part of our operations. It protects our clients, our reputation, and our bottom line.”
Read case study
“Since we started using Opticks, we’ve seen a clear improvement in our campaign metrics. It’s become an essential part of how we manage our advertising.”
Read case study
“We’re thrilled with using Opticks and the improvements it has brought to our e-commerce.”
Read case study
“Opticks transformed how we manage our affiliate partnerships. We now have the data to make informed decisions about every traffic source.”
Read case study
Check your traffic for free
Start 7-Day Trial
No credit card required |
Quick & easy setup with GTM or Opticks Sensor |
Upgrade to a superior plan later
Save 10% on Yearly Plans
Frequently Asked Questions
FAQs
How does Opticks detect invalid traffic?
Opticks collects hundreds of publicly available telemetry points both from the browser and the network in order to analyse whether the user is valid or not in real time. Opticks can detect up to 30 types of invalid traffic, including bots, VPN and datacenter traffic or device tampering among many others.
Who does digital marketing fraud and why?
Digital fraud is carried out by several agents, including fraudsters (individuals or organized groups), competitors and intermediaries. They profit by generating false or misleading digital marketing actions such as clicks or leads and collecting the corresponding generated revenue. They usually use tools like bots, data centers and proxies to automate and scale their operations.
Why should I care about invalid traffic?
At the end of the traffic supply chain, advertisers are billed by these fraudulent clicks or leads, causing several issues such as drained budgets, decreased ROI or misleading metrics among others. Invalid traffic can also distort your conversion rates, skew your analytics and be the indicator of other underlying issues in your site, such as attacks, scrapping and data theft.
How do I integrate Opticks on my website?
Integration takes less than 5 minutes! Simply add our SensorJS tag snippet to your website either via Google Tag Manager (GTM) or manually as any other javascript tag. No coding skills required. Once added, our system will automatically start detecting and analysing all your traffic.
Will Opticks affect real users or SEO?
Opticks will never modify your page nor block the access to any user, real or not. It will not cause any damage to your SEO or any automated tool you might use, and it is fully compliant with platforms like Google Ads.
Is Opticks GDPR compliant?
Opticks is fully GDPR compliant. Given that Opticks is an ad fraud prevention tool used by Opticks clients to increase the security of their website services requested by users, it is exempted from requiring user content by the law. Instead, Opticks' clients simply need to inform their users about the use of Opticks technology on their websites (as they do with all other technologies).