For Ad Networks, Invalid Traffic Isn’t Just a Cost — It’s an Existential Threat
$84B lost to ad fraud globally. If your inventory is polluted, advertisers leave. Opticks detects 30+ fraud types in real time so you can protect your network.
- Detect 30+ fraud types including domain spoofing & bot traffic
- Source-level transparency across all traffic partners
- Advertiser-ready fraud reports to retain demand
- Install via GTM — no code, live in 5 minutes
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Trusted by 6,000+ businesses · $84B+ in fraud detected globally
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The Adtech Fraud Problem
Why Ad Networks Can’t Afford to Ignore Invalid Traffic
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Global ad fraud cost
15–25%
Programmatic impressions are fraudulent
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Fraud types detected by Opticks
6,000+
Businesses trust Opticks
Real Results for Real Ad Networks
Tagada Media — Ad Network / Affiliate
Tagada Media Saves €17K/Month by Eliminating Invalid Traffic With Opticks
The Fraud Threatening Your Network
Opticks detects all of these — and more — in real time across every traffic source in your network.
Domain Spoofing
Fraudsters misrepresent low-quality sites as premium inventory, deceiving advertisers into paying premium CPMs for worthless placements.
Ad Stacking
Multiple ads layered on top of each other in a single placement. Only the top ad is visible, but impressions are counted for all of them.
Pixel Stuffing
Ads rendered in 1x1 pixel iframes — technically “served” but never seen by a human. Inflates impression counts while delivering zero value.
Bot Impressions
Sophisticated bots mimic human browsing patterns, generating fake impressions and clicks that pollute campaign data and waste budgets.
Conversion Fraud
Bots generate fake conversion events by sending fabricated signals to attribution platforms — draining campaign budgets on phantom conversions.
Data Center Traffic
Clicks and impressions originating from cloud servers and data centers, not real user devices. Identified via IP intelligence and ASN classification.
Protect Your Inventory. Retain Your Advertisers.
Real-Time Detection
Every impression, click, and conversion is analysed in real time using 30+ signals. Fraudulent traffic is flagged instantly with full evidence trails.
Source-Level Transparency
See exactly which traffic sources, publishers, and sub-affiliates are sending clean vs. fraudulent traffic. Make data-driven decisions about your partners.
Advertiser-Ready Reporting
Share transparent, auditable fraud reports with demand partners. Turn traffic quality into a competitive advantage that retains and attracts advertisers.
More Success Stories
Identified and eliminated fraudulent traffic sources across their affiliate network, improving campaign ROI for advertisers.
Reduced fraudulent conversions from 4% to under 0.5% with full click-level transparency across all acquisition channels.
Cut invalid traffic by 70% and reallocated €14K/month to real student acquisition across paid channels.
Common Questions from Ad Networks
Fraud Protection for Every Vertical
Protect All Your Paid Media
Every Day Without Protection Is Revenue Lost to Fraud
See your real vs. fraudulent traffic across every source. Start a free trial or talk to our team about enterprise solutions.