Ad Fraud in Adtech

For Ad Networks, Invalid Traffic Isn’t Just a Cost — It’s an Existential Threat

Q: How does Opticks help ad networks detect invalid traffic?

Opticks analyses every impression and click across your network using 30+ detection methods including device fingerprinting, behavioural analysis, IP intelligence, and data center detection. Fraudulent traffic is flagged in real time with full evidence trails, giving you source-level transparency across all partners.

Q: Can Opticks integrate with our existing adtech stack?

Yes. Opticks offers two integration methods: OpticksJS (a JavaScript tag added via GTM or manually in the page head) for advertisers with page control, and Opticks Firewall (traffic routed through the Opticks platform) for affiliates and networks without page control. Setup takes 5 minutes via GTM, no code required.

Q: What types of ad fraud does Opticks detect in programmatic environments?

Opticks detects domain spoofing, ad stacking, pixel stuffing, bot impressions, conversion fraud, data center traffic, VPN/proxy fraud, geo-masking, cookie stuffing, and 20+ additional fraud types common in programmatic and affiliate environments.

Q: How does Opticks help retain advertisers?

By providing transparent, auditable fraud reporting at the source level, Opticks gives advertisers confidence that your inventory is clean. Networks using Opticks can share fraud reports directly with demand partners, turning traffic quality into a competitive advantage.

$84B lost to ad fraud globally. If your inventory is polluted, advertisers leave. Opticks detects 30+ fraud types in real time so you can protect your network.

Detect 30+ fraud types including domain spoofing & bot traffic
Source-level transparency across all traffic partners
Advertiser-ready fraud reports to retain demand
Install via GTM — no code, live in 5 minutes
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Trusted by 6,000+ businesses · $84B+ in fraud detected globally

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The Adtech Fraud Problem

Why Ad Networks Can’t Afford to Ignore Invalid Traffic

Global ad fraud cost

15–25%

Programmatic impressions are fraudulent

Fraud types detected by Opticks

6,000+

Businesses trust Opticks

Featured Case Study

Real Results for Real Ad Networks

Tagada Media — Ad Network / Affiliate

Tagada Media Saves €17K/Month by Eliminating Invalid Traffic With Opticks

€17K/mo

Saved on fraudulent traffic

5.7%

Conversion fraud detected

10M+

Visits analysed

Read the full case study

30+ Fraud Types

The Fraud Threatening Your Network

Opticks detects all of these — and more — in real time across every traffic source in your network.

Domain Spoofing

Fraudsters misrepresent low-quality sites as premium inventory, deceiving advertisers into paying premium CPMs for worthless placements.

Ad Stacking

Multiple ads layered on top of each other in a single placement. Only the top ad is visible, but impressions are counted for all of them.

Pixel Stuffing

Ads rendered in 1x1 pixel iframes — technically “served” but never seen by a human. Inflates impression counts while delivering zero value.

Bot Impressions

Sophisticated bots mimic human browsing patterns, generating fake impressions and clicks that pollute campaign data and waste budgets.

Conversion Fraud

Bots generate fake conversion events by sending fabricated signals to attribution platforms — draining campaign budgets on phantom conversions.

Data Center Traffic

Clicks and impressions originating from cloud servers and data centers, not real user devices. Identified via IP intelligence and ASN classification.

How Opticks Helps

Protect Your Inventory. Retain Your Advertisers.

Real-Time Detection

Every impression, click, and conversion is analysed in real time using 30+ signals. Fraudulent traffic is flagged instantly with full evidence trails.

Source-Level Transparency

See exactly which traffic sources, publishers, and sub-affiliates are sending clean vs. fraudulent traffic. Make data-driven decisions about your partners.

Advertiser-Ready Reporting

Share transparent, auditable fraud reports with demand partners. Turn traffic quality into a competitive advantage that retains and attracts advertisers.

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Proven Results

Common Questions from Ad Networks

How does Opticks help ad networks detect invalid traffic?

Can Opticks integrate with our existing adtech stack?

What types of ad fraud does Opticks detect in programmatic environments?

How does Opticks help retain advertisers?

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Every Day Without Protection Is Revenue Lost to Fraud

See your real vs. fraudulent traffic across every source. Start a free trial or talk to our team about enterprise solutions.