Ad Fraud in Lead Gen

Lead Gen Companies Lose €17,000/Month to Fake Leads and Affiliate Fraud

Q: How does Opticks detect fake lead submissions?

Opticks analyses 30+ signals on every visit and form submission including device fingerprinting, behavioural patterns, IP intelligence, and session quality. Fake leads from bots, click farms, and fraudulent affiliates are flagged in real time with full evidence trails.

Q: Can Opticks identify which affiliates are sending fraudulent leads?

Yes. Opticks provides affiliate-level fraud breakdowns so you can see exactly which partners are sending fake conversions, cookie-stuffed traffic, or bot-generated leads. This lets you cut bad affiliates and protect your payout budget.

Q: What types of lead gen fraud does Opticks detect?

Opticks detects bot form fills, fake lead submissions, affiliate conversion fraud, cookie stuffing, conversion fraud, sub-affiliate fraud, and more. The platform covers the full funnel from click to conversion, giving you visibility into every step where fraud can occur.

Q: How quickly can I see results after installing Opticks?

Most lead gen companies see fraud data within the first 24 hours. Installation takes under 5 minutes via a simple tag integration. Tagada Media discovered 5.7% conversion fraud within their first week of using Opticks.

Fake form submissions, conversion fraud, and bad affiliates drain your pipeline. Here’s what’s really happening — and how Opticks helps.

Detect bot form fills, fake leads & affiliate fraud in real time
Affiliate-level transparency across all traffic partners
Measure savings with prevented fraud dashboards
Install via GTM — no code, live in 5 minutes
No credit card needed

Trusted by 6,000+ businesses · €17K/mo average savings per client

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The Lead Gen Fraud Problem

The Numbers Behind Lead Gen Fraud

3.4%

Click fraud rate detected

5.7%

Conversion fraud detected

€17K/mo

Average savings per client

181%

ROI achieved

Featured Case Study

Tagada Media Uncovered 5.7% Conversion Fraud and Saves €17,000/Month

Tagada Media — Lead Gen / Affiliate

Tagada Media Saves €17K/Month by Eliminating Invalid Traffic With Opticks

€17K/mo

Budget saved monthly

3.4%

Click fraud detected

5.7%

Conversion fraud detected

10M+

Visits analysed

“We chose Opticks not only for its product, but also for the team.”
— Alexandre Ameline, VP Business Development, Tagada Media

Read the full Tagada Media case study

Lead Gen Fraud Types

The Fraud Draining Your Pipeline

Bot Form Fills

Automated bots complete your forms with fake data, polluting your CRM and wasting sales follow-up time on leads that will never convert.

Fake Lead Submissions

Click farms and low-quality traffic sources generate real-looking leads with fabricated contact details to inflate conversion numbers.

Affiliate Conversion Fraud

Bad affiliates manufacture fake conversions to claim payouts, using bots and click farms to simulate genuine lead activity.

Cookie Stuffing

Fraudulent affiliates drop cookies without user knowledge, claiming credit for organic or direct conversions they had nothing to do with.

Conversion Path Fraud

Fraudulent affiliates manipulate the conversion path to claim unearned attribution, injecting themselves into the referral chain at the last moment.

Sub-Affiliate Fraud

Top-level affiliates pass traffic through hidden sub-affiliates running fraudulent operations, making fraud harder to trace back to its source.

How Opticks Helps

Protect Your Pipeline From Click to Conversion

Real-Time Fraud Detection

30+ signals analyse every click, visit, and form submission. Fraudulent traffic is flagged instantly with full evidence trails so you know exactly what was blocked and why.

Affiliate-Level Transparency

See fraud rates broken down by affiliate, sub-affiliate, and traffic source. Identify which partners are sending real leads and which ones are gaming your payouts.