Stop Paying for Fake Clicks on Google Ads
Invalid traffic affects every Google Ads campaign type. Opticks detects 30+ fraud types in real time with automated prevention — so every euro reaches a real customer.
- Detect & prevent bots, click farms, and competitor clicks
- Works with Search, Display, Shopping & PMax
- Savings reports show budget reallocated from fraud to real users
- Install via GTM — no code, live in 5 minutes
- No credit card needed
Trusted by 6,000+ businesses · €6M+ in ad spend saved
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Opticks by the Numbers
Trusted by 6,000+ Businesses Worldwide
0
Fraud types detected
0
Ad spend saved
0
Setup time
<0.1%
False positive rate
Google Ads Fraud Landscape
What Google Doesn’t Tell You About Your Clicks
2.18%
SEM invalid traffic rate
Search campaigns see 2.18% invalid traffic, but enabling Display Network or Performance Max increases exposure to higher fraud rates on Display inventory. Programmatic (DV360) sees 54.6%. Source: Opticks Ad Fraud Report 2025 (2B+ clicks analysed, 500+ advertisers, 243 territories).
54.6%
Bad bots are the #1 threat
Google Ads SEM has one of the lowest fraud rates across all channels. However, competitors and bots still target high-CPC keywords to drain budgets. Source: Opticks Ad Fraud Report 2025.
30+
fraud types detected by Opticks beyond what Google filters
You can’t see which clicks Google filtered or why. You’re trusting a platform that charges per click to tell you which clicks were fake.
The hidden cost: On €10,000/month Google Ads spend, €218 is lost to fraud on Search alone — but if you run Display or PMax, that figure jumps to €1,543. Budget that should be reaching real customers. Source: Opticks Ad Fraud Report 2025.
How It Works
Detect. Prevent. Save.
Add the Opticks Tag
Paste one line via GTM. No developer needed. No page impact.
Automated Fraud Prevention
30+ signals analyse every click in real time. Fraudulent traffic is automatically prevented across all campaign types.
See Your Savings
Your dashboard shows real vs. fraudulent traffic. See exactly how much budget is being reallocated from bots to real customers.
Proven Results
What Our Customers Achieve
Quadrupled ROAS and eliminated 90% of fake leads from their student acquisition campaigns.
Cut invalid traffic by 70% and reallocated €14K/month to real student acquisition.
Reduced fraudulent conversions from 4% to under 0.5% with full click-level transparency.
Eliminated nearly all fraudulent traffic and reallocated 2.3% of total budget to genuine travellers.
30+ Fraud Types
What Google Misses, Opticks Catches
Competitor Clicks
Competitors drain your budget by clicking your ads. Opticks identifies repeat fingerprints and IP clusters.
Bot Traffic
Sophisticated bots mimic humans. Opticks detects them with device fingerprinting and behavioural analysis.
Click Farms
Real devices, fake intent. Opticks spots geo-clustering and device farm signatures.
VPN & Proxy Traffic
Fraudsters hide behind VPNs. Opticks detects residential proxies and geo-mismatches.
Data Center Traffic
Clicks from cloud servers, not real users. Identified via IP intelligence and ASN classification.
Retargeting Fraud
Bots pollute your remarketing audiences. Opticks verifies session quality and engagement.
Common Questions
Other Channels
Protect All Your Paid Media
Every Day Without Protection Is Budget Wasted on Bots
Start a free trial and see your real vs. fraudulent traffic within minutes.