Google Ads Protection

Stop Paying for Fake Clicks on Google Ads

Invalid traffic affects every Google Ads campaign type. Opticks detects 30+ fraud types in real time with automated prevention — so every euro reaches a real customer.

  • Detect & prevent bots, click farms, and competitor clicks
  • Works with Search, Display, Shopping & PMax
  • Savings reports show budget reallocated from fraud to real users
  • Install via GTM — no code, live in 5 minutes
  • No credit card needed

Trusted by 6,000+ businesses · €6M+ in ad spend saved

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Opticks by the Numbers

Trusted by 6,000+ Businesses Worldwide

0

Fraud types detected

0

Ad spend saved

0

Setup time

<0.1%

False positive rate

Google Ads Fraud Landscape

What Google Doesn’t Tell You About Your Clicks

2.18%

SEM invalid traffic rate

Search campaigns see 2.18% invalid traffic, but enabling Display Network or Performance Max increases exposure to higher fraud rates on Display inventory. Programmatic (DV360) sees 54.6%. Source: Opticks Ad Fraud Report 2025 (2B+ clicks analysed, 500+ advertisers, 243 territories).

54.6%

Bad bots are the #1 threat

Google Ads SEM has one of the lowest fraud rates across all channels. However, competitors and bots still target high-CPC keywords to drain budgets. Source: Opticks Ad Fraud Report 2025.

30+

fraud types detected by Opticks beyond what Google filters

You can’t see which clicks Google filtered or why. You’re trusting a platform that charges per click to tell you which clicks were fake.

The hidden cost: On €10,000/month Google Ads spend, €218 is lost to fraud on Search alone — but if you run Display or PMax, that figure jumps to €1,543. Budget that should be reaching real customers. Source: Opticks Ad Fraud Report 2025.

How It Works

Detect. Prevent. Save.

1

Add the Opticks Tag

Paste one line via GTM. No developer needed. No page impact.

2

Automated Fraud Prevention

30+ signals analyse every click in real time. Fraudulent traffic is automatically prevented across all campaign types.

3

See Your Savings

Your dashboard shows real vs. fraudulent traffic. See exactly how much budget is being reallocated from bots to real customers.

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No credit card required

30+ Fraud Types

What Google Misses, Opticks Catches

Competitor Clicks

Competitors drain your budget by clicking your ads. Opticks identifies repeat fingerprints and IP clusters.

Bot Traffic

Sophisticated bots mimic humans. Opticks detects them with device fingerprinting and behavioural analysis.

Click Farms

Real devices, fake intent. Opticks spots geo-clustering and device farm signatures.

VPN & Proxy Traffic

Fraudsters hide behind VPNs. Opticks detects residential proxies and geo-mismatches.

Data Center Traffic

Clicks from cloud servers, not real users. Identified via IP intelligence and ASN classification.

Retargeting Fraud

Bots pollute your remarketing audiences. Opticks verifies session quality and engagement.

Common Questions

Every Day Without Protection Is Budget Wasted on Bots

Start a free trial and see your real vs. fraudulent traffic within minutes.

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