HubSpot Ads Protection

Know Which HubSpot Leads Are Real — Automatically

Q: How does Opticks work with HubSpot?

Opticks automatically enriches every HubSpot contact with a Lead Veracity score (Legitimate, Suspicious, or Invalid), a numeric veracity percentage, and the traffic channel source. Your sales team can instantly see which leads are real and which are fraudulent.

Q: Does Opticks work with all ad platforms that feed into HubSpot?

Yes. Opticks detects fraud across Google Ads, Meta Ads, LinkedIn Ads, and every other paid channel. Each HubSpot contact is enriched with the detected traffic channel and veracity score automatically.

Q: Will Opticks delete or hide real leads?

Opticks maintains a false positive rate below 0.1%. Every flagged visitor includes a full evidence trail so you can verify decisions. You can whitelist specific sources at any time.

Q: What happens to leads flagged as invalid?

Nothing is deleted. Every lead stays in HubSpot but is tagged as Legitimate, Suspicious, or Invalid with a veracity score. You can filter, segment, or create workflows based on the score — you decide what to do with flagged leads.

Opticks automatically enriches HubSpot contacts with lead veracity scores — Legitimate, Suspicious, or Invalid — so your sales team only works real opportunities.

Auto-enrichment — every HubSpot contact scored as Legitimate, Suspicious, or Invalid
Identifies traffic source — Google, Microsoft, Facebook, Organic, Direct & more
Prioritise your pipeline — focus sales on verified leads only
Connect to HubSpot in one click — no code, live in 5 minutes
No credit card needed

Trusted by 6,000+ businesses · €6M+ in ad spend saved

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Opticks by the Numbers

Trusted by 6,000+ Businesses Worldwide

Fraud types detected

Ad spend saved

Setup time

<0.1%

False positive rate

The CRM Pollution Problem

Why Your HubSpot Data Needs Lead Verification

10–15%

of form submissions are from bots

Bot form fills enter your HubSpot CRM as real contacts. Your sales team wastes hours calling and emailing fake leads.

3×

multi-platform fraud compounds in one CRM

Fraud from Google, Meta, and LinkedIn all flows into HubSpot. Each platform’s bot traffic pollutes your single source of truth.

100%

of your attribution data is affected

Fake conversions inflate channel performance. Lead scoring degrades. Your entire marketing funnel is built on corrupted data.

The hidden cost: Every fake lead costs your sales team ~30 minutes in outreach. With hundreds of fake leads per month, that’s thousands of euros in wasted sales capacity.

How It Works

Connect. Enrich. Focus.

Add the Opticks Tag

Paste one line via GTM. No developer needed. No page impact.

Automatic Lead Enrichment

Every new HubSpot contact is automatically enriched with Opticks Lead Veracity (Legitimate/Suspicious/Invalid), a veracity score percentage, and the detected traffic channel.

Act on the Data

Build HubSpot workflows based on veracity scores. Auto-assign verified leads to sales, flag suspicious ones for review, and stop wasting outreach on invalid contacts.