E-commerce Brands Lose 10–20% of Their Ad Budget to Bots Every Month
Your product ads, shopping campaigns, and retargeting audiences are consumed by fraudulent traffic. Opticks detects 30+ fraud types with automated prevention.
- Detect & prevent bot clicks on product ads and shopping campaigns
- Works with Google Shopping, Meta, TikTok & Microsoft Ads
- Install via GTM — no code, live in 5 minutes
- No credit card needed
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The Numbers
The E-commerce Fraud Problem
10–20%
Of paid ad clicks are fraudulent
€500–2,000
Wasted per €10K/month in ad spend
PMax & Shopping
Most targeted campaign types
1 in 12
Sessions are non-legitimate (UKSoccershop data)
Featured Case Study
UKSoccershop Saves 7% of Ad Spend Across All Campaigns
UKSoccershop — E-commerce
UKSoccershop Saves 7% of Ad Spend Across All Campaigns With Opticks
E-commerce Fraud Landscape
What E-commerce Fraud Looks Like
Opticks detects all of these — and more — in real time across every traffic source in your campaigns.
Bot Clicks on Product Ads
Automated bots click your Shopping and product listing ads, consuming budget without any purchase intent.
Competitor Clicking
Rival brands drain your ad budget by repeatedly clicking your ads to exhaust your daily spend and push you off the page.
Fake Add-to-Carts
Bots simulate shopping behaviour — adding products to carts — polluting your analytics and inflating conversion data.
PMax & Shopping Campaign Fraud
Performance Max gives you less placement visibility, making it the ideal environment for fraudulent clicks to go unnoticed.
Retargeting Audience Pollution
Bot sessions end up in your remarketing lists, causing you to retarget non-existent shoppers over and over again.
Affiliate Attribution Fraud
Bad actors inject affiliate cookies or hijack last-click attribution to steal commissions on organic sales.
How It Works
How Opticks Protects E-commerce Brands
Real-Time Detection
30+ fraud detection methods analyse every click and session across all your channels — Google, Meta, TikTok, Microsoft, and affiliate.
Automated Prevention
Automated protection across Google Ads, Meta, TikTok, and Microsoft. Fraudulent traffic is stopped before it wastes your budget.
Savings Dashboard
See exactly where budget is being reallocated — from bots to real shoppers. Your savings dashboard tracks it in real time.
Proven Results
More Results From Opticks Clients
Optimized marketing budget by eliminating fraudulent traffic across Google Ads and TikTok, achieving a 14% ROAS increase.
Reduced fraudulent conversions from 4% to under 0.5% with full click-level transparency.
Doubled ROAS in affiliation after uncovering 22.4% invalid clicks in Google Display and up to 63.4% from programmatic partners.
Common Questions About E-commerce Fraud
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