Wasted Financial Resources
Being billed based on volume regardless of lead validity meant the cost of invalid traffic was completely out of their control. Every fake lead drained budget from legitimate acquisition.
Case Study · Agency
Tagada Media Saves €17K/Month by Eliminating Invalid Traffic With Opticks
Opticks uncovered 3.4% click fraud and 5.7% conversion fraud — giving Tagada Media the data to confront affiliates, reject invalid invoices, and protect their bottom line.
€17K Monthly savings
3.4% Click fraud rate
5.7% Conversion fraud rate
Trusted by 6,000+ businesses · €6M+ in recovered ad spend
The Client
Tagada Media: Data-Driven Lead Generation Expert
Tagada Media is a long-standing expert in traffic and lead generation. As a data-based advertising company, they support partners in acquiring prospects and customers with the highest performance solutions — processing over 10 million visits per month and managing 12 million GDPR-compliant profiles.
With 15 years of experience in digital marketing, Tagada Media relies on a network of affiliate partners to drive lead volume for their clients. Ensuring the quality and validity of that traffic is essential to their business model and reputation.
15 years of experience in digital marketing
10M+ visits/month processed across their network
12M GDPR-compliant profiles under management
The Challenge
Invalid Clicks Were Poisoning Their Lead Funnel
Tagada Media pays affiliate partners on a CPL (Cost Per Lead) model — billing by volume, not quality. When invalid clicks started negatively influencing conversions, their previous validation tool was no longer sufficient to protect their margins or their reputation.
Lost Time on Manual Detection
Precious time was spent uncovering and reporting fake leads, processing refunds, and following up with affiliate partners — an unsustainable manual process that slowed the team down.
No Full-Funnel Visibility
Their existing tool checked conversion validity but lacked click-level analysis. They needed a complete bottom-of-funnel solution covering both clicks and leads to see the full picture.
“We were billed based on the volume and not the quality of traffic, the cost of invalid traffic was out of our control.”
Alexandre Ameline — VP Business Development, Tagada Media
The Solution
Opticks Delivered Full-Funnel Fraud Protection
After benchmarking multiple solutions, Tagada Media chose Opticks for its granular level of detail, superior capabilities with ad networks and agencies, and the quality of the team relationship. Here is how they use Opticks day-to-day.
- 1
Real-Time Invalid Traffic Detection
Opticks uncovers invalid traffic in real time and prevents it from entering the funnel — stopping fake clicks and leads before they reach billing.
- 2
Dashboard Monitoring
The team uses the Opticks Dashboard bi-weekly to identify unusual changes in traffic patterns and profitability — catching anomalies before they escalate.
- 3
Affiliate Confrontation & Invoice Rejection
When high rates of invalid clicks or leads are found, Tagada Media confronts affiliates directly and rejects invoices using Opticks data as evidence — saving thousands each month.
- 4
Partner Alignment & Reporting
Opticks Reports enable seamless alignment with affiliates at billing time. The Analytics Section provides insights by traffic source, while Reports make partner communication frictionless.
“We chose Opticks not only for its product, but also for the team. You could have the best platform but bad customer service. Opticks has both.”
Alexandre Ameline — VP Business Development, Tagada Media
Want the same visibility for your campaigns?
Get Your Free Traffic AuditThe Results
Measurable Impact Across the Funnel
€17K Monthly savings Compared to prior to Opticks
3.4% Click fraud rate Uncovered and blocked
5.7% Conversion fraud rate Fake leads identified
10M+ Visits analysed monthly Full traffic coverage
Opticks uncovered a 3.4% click fraud rate and 5.7% conversion fraud rate — saving Tagada Media €17,000 every month while giving them the data to validate or interrupt affiliate partnerships.
Saved €17K/month by rejecting invalid invoices backed by Opticks data.
Partnered with best affiliates by using data to validate or interrupt partnerships.
Granular level of analysis from overview to landing page of a particular affiliate in a country on a specific date.
Frictionless partner alignment using Opticks Reports that affiliates accept without complaints.
What They Said
A Trusted Partnership
I already recommended Opticks and would do it again due to several factors. It’s a combination of the quality of the platform, ease of use, and relationship.
The Impact
From Vendor to Trusted Ally
Opticks became more than a fraud detection tool for Tagada Media — it became a trusted ally that helps them deliver better results to customers and align seamlessly with affiliate partners.
Trusted ally to customers. Tagada Media delivers more results by preventing ad fraud before it reaches their clients.
Frictionless affiliate alignment. Opticks reports are accepted without complaints, saving valuable time and energy at billing time.
Validate or interrupt partnerships. Data-driven decisions on which affiliates to keep and which to cut based on traffic quality.
Granular analysis capabilities. Drill down from overview to a specific affiliate’s landing page in a specific country on a specific date.
Favourite features: Analytics & Reports. Analytics Section for traffic source insights and Reports for partner communication and invoice alignment.
Beyond Lead Generation
Invalid Traffic Threatens Every Paid Channel
Whether you operate on CPL, CPA, or CPC models — invalid traffic inflates costs, pollutes data, and damages partner relationships. Tagada Media proved that full-funnel visibility is the key to controlling ad spend. What will your traffic audit reveal?
Lead Generation Agencies Ad Networks E-Commerce Financial Services SaaS
Audit Your Traffic for FreeFrequently Asked Questions
FAQs
How can lead generation agencies detect affiliate fraud?
Lead generation agencies can use ad fraud detection platforms like Opticks to analyse every click and conversion in real time. Tagada Media uncovered 3.4% click fraud and 5.7% conversion fraud in their affiliate traffic — fraud that was previously invisible and inflating their costs.
How do you reduce wasted spend on CPL campaigns?
The biggest source of waste in CPL campaigns is paying for invalid leads. By deploying Opticks, Tagada Media identified which affiliates were sending fraudulent traffic, rejected invalid invoices, and saved €17,000 per month — budget that was previously going to fake leads.
How do you validate affiliate traffic quality?
Opticks provides granular analytics by traffic source, affiliate, country, campaign, and date. Tagada Media uses the Opticks Dashboard bi-weekly to monitor traffic quality and confronts affiliates with data-backed reports when fraud is detected — making partner alignment seamless.
What is the difference between click fraud and conversion fraud?
Click fraud involves fake or invalid clicks on ads, while conversion fraud involves fake leads or sign-ups that appear legitimate. Tagada Media found that while their click fraud rate was 3.4% (well below the ~14% industry average), their conversion fraud rate was 5.7% — highlighting the critical need for full-funnel protection, not just click-level analysis.
How does Opticks help agencies align with affiliate partners?
Opticks generates detailed reports that serve as evidence when confronting affiliates about invalid traffic. Tagada Media uses these reports to reject invoices for fraudulent traffic. As their VP of Business Development noted, “When I send Opticks reports, I don’t receive complaints from my affiliate partners.”
What is Opticks and how does it prevent ad fraud?
Opticks is an ad fraud detection and prevention platform by Opticks Security SL, based in Barcelona, Spain. It detects, blocks, and reports over 30 types of invalid traffic across all major advertising channels — including Google Ads, Meta Ads, Microsoft Ads, and programmatic platforms. Trusted by 6,000+ businesses worldwide.
Get Started
Stop Paying for Leads That Will Never Convert
Tagada Media uncovered 5.7% conversion fraud and saves €17,000 every month. See exactly how much of your traffic is invalid — and take back control.
No commitment required · Results visible within days · Trusted by 6,000+ businesses