Case Studies
Real Results from Real
Businesses
See how companies across e-commerce, fintech, education, and lead generation use Opticks to detect invalid traffic, recover wasted ad spend, and improve ROAS. Each case study includes verified metrics and real results.
UKSoccershop Recovered 7% of Wasted Ad Spend
How UKSoccershop Leveraged Its Online Presence by Preventing Invalid Traffic
Discover how one of the UK’s fastest-growing sports retailers optimised their campaigns and safeguarded traffic across Google, Meta, and Microsoft Ads.
All Case Studies
Showing 9 resultsUKSoccershop
Recovered 7% of Ad Spend by Eliminating Invalid Traffic
Global football merchandise retailer saved £1,600+ in trial and projected £19,200+/year across all paid channels.
Cortinadecor
How Cortinadecor Optimized Its Marketing Budget by Eliminating Fraudulent Traffic
Leading Spanish home decoration brand reduced invalid traffic on Google Ads and reallocated budget from TikTok for stronger, more predictable performance.
Travel Industry Company
Reduced Invalid Traffic on Google Ads From 5% to Under 1%
A travel industry leader recovered 2.3% of its annual budget by filtering invalid traffic across Google Ads, Meta Ads, and Microsoft Ads.
Papernest
Improved ROAS by 1.9% and Boosted Conversion Rate by 3%
European scale-up Papernest eliminated click fraud on Google Ads, saving €14,000/month and reducing invalid conversions from 4% to 0.5%.
ThePower Business School
Reduced Google Ads Invalid Traffic From 17% to 5%
The world’s fastest-growing business community saves €14,000/month by detecting and preventing advertising fraud across PPC and affiliation.
Tagada Media
Gained Transparency on Affiliates and Saves €17K/Month
Long-standing lead generation expert uncovered 3.4% click fraud and 5.7% conversion fraud, becoming a trusted ally to customers.
Red Lemon Media
Reduced CAC by 19% and Achieved 181% ROI
Lead generation expert with 20 years of experience reduced click fraud from 10.3% to 5.1% and saves €8,600/month.
Unisa
Doubled ROAS in Affiliation After Uncovering Invalid Clicks
International footwear brand uncovered 22.4% invalid clicks in Google Display and up to 63.4% from programmatic partners.
IMF Smart Education
Saved 3% of Ad Spend and Quadrupled ROAS to 3,369%
Higher education leader reduced fake leads from 10% to 1%, saved €9,000/month, and quadrupled ROAS with Opticks ad fraud prevention.
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