Case Studies

Real Results from Real
Businesses

See how companies across e-commerce, fintech, education, and lead generation use Opticks to detect invalid traffic, recover wasted ad spend, and improve ROAS. Each case study includes verified metrics and real results.

Featured Case Study

UKSoccershop Recovered 7% of Wasted Ad Spend

7% Ad spend recovered
£1,600+ Saved in trial
226K Sessions analysed
E-Commerce

How UKSoccershop Leveraged Its Online Presence by Preventing Invalid Traffic

Discover how one of the UK’s fastest-growing sports retailers optimised their campaigns and safeguarded traffic across Google, Meta, and Microsoft Ads.

226,694 Sessions analysed
19,324 Invalid sessions found
5 Channels covered
Read full case study

All Case Studies

Showing 9 results
E-Commerce

UKSoccershop

Recovered 7% of Ad Spend by Eliminating Invalid Traffic

Global football merchandise retailer saved £1,600+ in trial and projected £19,200+/year across all paid channels.

7% Savings
226K Sessions
5 Channels
Google
Meta
Microsoft
Read
E-Commerce

Cortinadecor

How Cortinadecor Optimized Its Marketing Budget by Eliminating Fraudulent Traffic

Leading Spanish home decoration brand reduced invalid traffic on Google Ads and reallocated budget from TikTok for stronger, more predictable performance.

14% ROAS increase
85% Legitimate
2 Channels
Google
TikTok
Read
Hospitality & Tourism

Travel Industry Company

Reduced Invalid Traffic on Google Ads From 5% to Under 1%

A travel industry leader recovered 2.3% of its annual budget by filtering invalid traffic across Google Ads, Meta Ads, and Microsoft Ads.

2.3% Budget saved
<1% IVT rate
3 Platforms
Google
Meta
Microsoft
Read
Fintech

Papernest

Improved ROAS by 1.9% and Boosted Conversion Rate by 3%

European scale-up Papernest eliminated click fraud on Google Ads, saving €14,000/month and reducing invalid conversions from 4% to 0.5%.

1.9% ROAS lift
€14K /mo saved
3% Conv. rate
Google
Read
Education

ThePower Business School

Reduced Google Ads Invalid Traffic From 17% to 5%

The world’s fastest-growing business community saves €14,000/month by detecting and preventing advertising fraud across PPC and affiliation.

€14K /mo saved
17%→5% Google IVT
103 Countries
Google
Facebook
Display
Read
Lead Generation

Tagada Media

Gained Transparency on Affiliates and Saves €17K/Month

Long-standing lead generation expert uncovered 3.4% click fraud and 5.7% conversion fraud, becoming a trusted ally to customers.

€17K /mo saved
3.4% Click fraud
5.7% Conv. fraud
Affiliation
CPL
Read
Lead Generation

Red Lemon Media

Reduced CAC by 19% and Achieved 181% ROI

Lead generation expert with 20 years of experience reduced click fraud from 10.3% to 5.1% and saves €8,600/month.

19% Lower CAC
181% ROI
€8.6K /mo saved
Affiliation
PPC
Read
E-Commerce

Unisa

Doubled ROAS in Affiliation After Uncovering Invalid Clicks

International footwear brand uncovered 22.4% invalid clicks in Google Display and up to 63.4% from programmatic partners.

2x ROAS lift
22.4% Display IVT
63.4% Max partner IVT
Google
Meta
Programmatic
Read
Education

IMF Smart Education

Saved 3% of Ad Spend and Quadrupled ROAS to 3,369%

Higher education leader reduced fake leads from 10% to 1%, saved €9,000/month, and quadrupled ROAS with Opticks ad fraud prevention.

€9K /mo saved
10%→1% Fake leads
3,369% Avg ROAS
Google
Programmatic
Email
Read
6,000+ Businesses protected
€6M+ Total ad spend recovered
30+ Fraud types detected
5 min Average setup time

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