Case Studies
Real Results from Real
Businesses
See how companies across e-commerce, fintech, education, and lead generation use Opticks to detect invalid traffic, recover wasted ad spend, and improve ROAS. Each case study includes verified metrics and real results.
UKSoccershop Recovered 7% of Wasted Ad Spend
How UKSoccershop Leveraged Its Online Presence by Preventing Invalid Traffic
Discover how one of the UK’s fastest-growing sports retailers optimised their campaigns and safeguarded traffic across Google, Meta, and Microsoft Ads.
All Case Studies
Showing 9 resultsUKSoccershop
Recovered 7% of Ad Spend by Eliminating Invalid Traffic
Global football merchandise retailer saved £1,600+ in trial and projected £19,200+/year across all paid channels.
Cortinadecor
14% ROAS Increase Through Strategic Traffic Optimisation
Leading Spanish home decoration brand reduced invalid traffic on Google Ads and reallocated budget from TikTok for stronger, more predictable performance.
Travel Industry Company
Reduced Invalid Traffic on Google Ads From 5% to Under 1%
A travel industry leader recovered 2.3% of its annual budget by filtering invalid traffic across Google Ads, Meta Ads, and Microsoft Ads.
Papernest
Improved ROAS by 1.9% and Boosted Conversion Rate by 3%
European scale-up Papernest eliminated click fraud on Google Ads, saving €14,000/month and reducing invalid conversions from 4% to 0.5%.
ThePower Business School
Reduced Google Ads Invalid Traffic From 17% to 5%
The world’s fastest-growing business community saves €14,000/month by detecting and preventing advertising fraud across PPC and affiliation.
Tagada Media
Gained Transparency on Affiliates and Saves €17K/Month
Long-standing lead generation expert uncovered 3.4% click fraud and 5.7% conversion fraud, becoming a trusted ally to customers.
Red Lemon Media
Reduced CAC by 19% and Achieved 181% ROI
Lead generation expert with 20 years of experience reduced click fraud from 10.3% to 5.1% and saves €8,600/month.
Unisa
Doubled ROAS in Affiliation After Uncovering Invalid Clicks
International footwear brand uncovered 22.4% invalid clicks in Google Display and up to 63.4% from programmatic partners.
IMF Smart Education
Saved 3% of Ad Spend and Quadrupled ROAS to 3,369%
Higher education leader reduced fake leads from 10% to 1%, saved €9,000/month, and quadrupled ROAS with Opticks ad fraud prevention.
Frequently Asked Questions
FAQs
Does Opticks really work? What results do clients get?
Yes. Opticks clients consistently recover 3–20% of wasted ad spend. Verified results include: UKSoccershop recovered 7% of ad spend across Google, Meta, and Microsoft Ads. Papernest saves €14,000/month and improved conversion rates by 3%. ThePower Business School reduced invalid traffic from 17% to 5%. Tagada Media saves €17,000/month. Red Lemon Media achieved 181% ROI and reduced CAC by 19%.
How much ad spend can Opticks save for e-commerce businesses?
E-commerce businesses typically recover 5–10% of wasted ad spend. UKSoccershop recovered 7% — saving £1,600+ during the trial and projecting £19,200+/year across Google, Meta, and Microsoft Ads. Unisa doubled ROAS in its affiliate channel after uncovering that 22.4% of Google Display clicks and up to 63.4% of programmatic partner clicks were invalid.
Can Opticks detect fraud in affiliate and lead generation campaigns?
Yes. Opticks is widely used by lead generation companies and affiliate marketers. Tagada Media uncovered 3.4% click fraud and 5.7% conversion fraud across affiliate channels and saves €17,000/month. Red Lemon Media reduced click fraud from 10.3% to 5.1%, saving €8,600/month and achieving 181% ROI on the platform.
How does Opticks help education companies reduce ad fraud?
Education companies face significant fraud from bot registrations and fake leads. ThePower Business School reduced Google Ads invalid traffic from 17% to 5% and saves €14,000/month. Both use Opticks across PPC and affiliation channels.
What kind of ROI can I expect from ad fraud prevention?
Ad fraud prevention with Opticks typically delivers ROI of 3x to 20x. Red Lemon Media achieved 181% ROI in the first year. Papernest saves €14,000/month — far exceeding the platform cost. The ROI comes from direct budget savings, improved data accuracy, and lower customer acquisition costs. Plans start at €50/month, so even modest savings deliver strong returns.
Does Opticks work for travel and hospitality companies?
Yes. A leading travel industry company used Opticks to reduce invalid traffic on Google Ads from 5% to under 1%, recovering 2.3% of its annual ad budget. The platform monitors traffic across Google Ads, Meta Ads, and Microsoft Ads simultaneously, detecting bot clicks, click farms, and geo-masked traffic common in travel advertising.
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