Compare Opticks vs. Lunio

Q: What does Opticks do that Lunio does not?

Across the 22 capabilities compared on this page, Opticks covers Conversion analysis, Taboola Ads, HubSpot, Custom variables, Click-by-click reports, Alerts and watchlist, AI Assistant, Custom exclusions and Scheduled reports, which Lunio does not. Both products cover 10 of the same capabilities.

Q: What does Lunio cover that Opticks does not?

Lunio covers X Ads and Reddit Ads, which Opticks does not currently offer. We list this openly so you can decide whether it matters for your setup.

Q: Is Opticks a good Lunio alternative?

Opticks covers 19 of the 22 capabilities in this comparison, against 12 for Lunio. Opticks runs a 7-day free trial with no credit card, so you can run it side by side with Lunio on the same traffic before switching.

Q: Can I run Opticks and Lunio at the same time?

Yes. Opticks installs in about 5 minutes through Google Tag Manager with no code changes, and does not conflict with Lunio. Running both on the same traffic for a week is the most reliable way to compare what each one actually catches.


Features
Traffic analysis
Paid traffic
Direct and organic traffic
Conversion analysis
Channel integrations
Google Ads
Meta Ads
Microsoft Ads
TikTok Ads
Taboola Ads
X Ads	Soon
Outbrain Ads	Soon
Reddit Ads	Soon
Platform integrations
HubSpot
Analytics and reporting
Realtime analytics
Traffic channel detection
UTMs detection
Custom variables
Click-by-click reports
Alerts and watchlist
Other features
AI Assistant
Session Forensics
Custom exclusions
Scheduled reports

Capability comparison

Opticks covers 19 of 22 capabilities, Lunio covers 12

Covered by Opticks, not by Lunio

Conversion analysis
Taboola Ads
HubSpot
Custom variables
Click-by-click reports
Alerts and watchlist
AI Assistant
Custom exclusions
Scheduled reports

Covered by Lunio, not by Opticks

X Ads
Reddit Ads

Run Opticks next to Lunio on your own traffic

7-day free trial, no credit card. Setup takes about 5 minutes through Google Tag Manager.

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FAQ

Opticks vs Lunio - FAQ

What does Opticks do that Lunio does not?

What does Lunio cover that Opticks does not?

Is Opticks a good Lunio alternative?

Can I run Opticks and Lunio at the same time?

Last updated: 20 October 2026