Full-funnel tracking + conversion analysis
ClickCease stops at the click. Opticks follows the same visitor through to the conversion — so you can see when a fake lead, signup or purchase is actually fraud, not just an invalid click.
ClickCease (by CHEQ) publishes its plans, but the full picture (promo windows, overage, channel coverage) takes some digging. Here’s a clean breakdown — alongside Opticks’s transparent €50 / €200 / €699 tiers with 10% off on yearly billing.
| Features | ||
|---|---|---|
| Traffic analysis | ||
Paid traffic | ||
Direct and organic traffic | ||
Conversion analysis | ||
| Channel integrations | ||
Google Ads | ||
Meta Ads | ||
Microsoft Ads | ||
TikTok Ads | ||
Taboola Ads | ||
X Ads | Soon | |
Outbrain Ads | Soon | |
Reddit Ads | Soon | |
| Platform integrations | ||
HubSpot | ||
| Analytics and reporting | ||
Realtime analytics | ||
Traffic channel detection | ||
UTMs detection | ||
Custom variables | ||
Click-by-click reports | ||
Alerts and watchlist | ||
| Other features | ||
AI Assistant | ||
Session Forensics | ||
Custom exclusions | ||
Scheduled reports | ||
What Opticks adds
ClickCease stops at the click. Opticks follows the same visitor through to the conversion — so you can see when a fake lead, signup or purchase is actually fraud, not just an invalid click.
On Pro+, Opticks doesn’t just report invalid traffic — it auto-blocks at the source on every connected ad account (Google, Meta, Microsoft, TikTok, Taboola), then keeps the blocklist current as new fraud patterns appear.
TikTok Ads and Taboola Ads are protected today. X Ads, Outbrain Ads and Reddit Ads are coming soon. If your media plan touches anything beyond Google + Meta + Microsoft, Opticks is the only fraud-protection tool of the two that actually defends it.
Opticks syncs cleanly into HubSpot so the leads landing in your pipeline are the verified ones — invalid leads stay out of sales workflows, sequences and reporting. ClickCease has no equivalent integration.
Real Customer Outcomes
Identified and eliminated fraudulent traffic draining their paid media budget across international campaigns.
Cut invalid traffic by 70% and reallocated €14K/month to real student acquisition.
Detected 5.7% conversion fraud and reallocated €17K/month to genuine leads.
Switching
Create an Opticks account in 30 seconds. You get your unique tracking tag immediately and start seeing real-time fraud analytics.
Add the Opticks tag through your existing Google Tag Manager — no developer required, no site code changes. The tag fires alongside any other GTM tag (including ClickCease, if you want to run both in parallel during the trial).
OAuth into Google Ads, Microsoft Ads, Meta Ads, TikTok Ads and let Opticks auto-block invalid clicks at the source.
FAQ
Free trial. Run side-by-side with ClickCease if you want a head-to-head.