The most accurate detection solution.
The platform fueling today’s high-growth marketing teams
What is invalid traffic?
Invalid traffic is any advertising event that does not come from a real user’s intention in your services. Invalid traffic can be generated on purpose (which is called ad fraud) or also by accident. In any case, all invalid traffic drains your budget and artificially inflates your costs.
Opticks is made specifically for performance marketers
Whatever channels and formats you use, Opticks provides the right solution to prevent ad fraud and help you reach your acquisition goals.
Uncover the most advanced bots draining your budget
The average advertiser uses proxy metrics like Conversion Rates to suspect ad fraud. But over 15% of their paid media is still eaten up by bots. Be better than average - detect the most advanced forms of invalid traffic today.
Gain complete peace of mind across all your channels
Invest your ad spend confidently. Opticks uncovers invalid traffic across all your digital media investments incl. Search, Social, Affiliation and Programmatic.See use cases
Rest assured with full bottom-of-funnel detection
Bottom-of-funnel is where the revenue is. Maximize your revenues minimizing your efforts: Opticks detects all invalid bottom-of-funnel traffic including click fraud, invalid visits and conversion fraud.
How it works
Combining leading technologies into a leading single score
Opticks’ award-wining detection solutions can detect more and better. We combine the accuracy of human expertise with the scalability of machine learning.