For advertisers

Make a better use of your advertising

The most advanced invalid traffic detection, protection, and intelligence software, used by top growth advertisers.
Increase return on ad spend with advanced invalid traffic detection: ad fraud prevention and ad fraud detection

Trusted by the world’s fastest-growing advertisers

huawei
mondia
hult
power
nissan
tele

Fix your leaky advertising funnel

By preventing invalid, fraudulent traffic along the funnel, you will multiply your conversion rates and reach your growth objectives.

Fix your budget loss and your leaky advertising funnel by preventing invalid, fraudulent traffic. Fake click, fake lead, fake attribution
Campaign
Source
Fake Leads
Main Reason
Campaign 1
Search
4%

Bot

Campaign 2
Social
3%

Clickfarm

Campaign 3
Display
13%

Proxy

Uncover which campaigns drive fraud

Invalid traffic hits ecommerce businesses along the full funnel, especially through fake clicks and fake attributions. With Opticks, ambitious marketers can now make informed decisions, only in fraud-free channels and cancel agreements with fraudulent partners.

Prevent invalid traffic automatically

Worry less about invalid traffic with our automated prevention across channels and along the funnel. Stop fake clicks and fake attributions from draining your budget.

IP exclusion list

89.159.87.XXX
IP Address
Validity
Status
Threats
235.543.453
Invalid

Blocked

Bot

944.746.225
Invalid

Blocked

Proxy

446.287.468
Legitimate

Audience exclusion list

Bot

Fake account

VPN

Fraudulent device

Smarter advertising moves with better data

Make informed decisions with thoughtful, real-time insights into your traffic. View reports, get notified, and track traffic quality across all channels. Then make your next move feeling confident in your data.

Smarter advertising decisions with real-time insights and better data across all channels

Opticks covers you across your channels

Click fraud. Identify fake clicks in paid search, paid social and display campaigns

For PPC

Identify fake in clicks in paid search, paid social and display campaigns.

Learn more
Affiliate fraud. Prevent fake clicks and fake conversions

For Affiliation

Prevent fraudulent affiliates from driving fake clicks and conversions.

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Programmatic ad fraud. Detect bad traffic and fake traffic

For Programmatic and Native

Uncover fraudulent publishers from generating fake traffic in your campaigns.

Learn more

Grow quicker today

Ad fraud protection. Maximize your return on ad spend

Maximize your return on ad spend

Invalid traffic is infiltrating your campaigns and damaging your acquisition metrics. With Opticks, you can finally maximize your advertising budget

Ad fraud insights. Make sense of your advertising analytics

Make sense of your advertising analytics

Opticks helps you clearly understand which campaigns are bringing in revenue, and which ones aren’t

Ad fraud solution. Reach your growth objectives

Reach your growth objectives

When you can use the full power of your advertising budget, magic happens. Reach your growth goals, finally

Opticks has enabled us to monitor the health of the traffic sent by publishers in real time. Plus, it also has offered us a greater control to monitor and block unwanted traffic. The dashboard itself, and customizable reports work like cherry on top of the cake for our business operations.

-47 p.p.global invalid clicks
Huawei
Huawei
Operation Manager

Thanks to Opticks, we’re now able to make better strategic decisions, based on valid data collected across all our advertising channels. From the beginning, we've directly seen our paid campaigns improve automatically. We can now identify invalid traffic before it impacts our campaigns, and prevent paying out for fake clicks.

-13 p.p.invalid clicks in Google
Laura Casado
Laura Casado
Performance Global Manager
Start improving your ROAS today
Get a demo