Nail Fraud Before It Nails You

The most accurate ad fraud prevention platform with automated detection and deep insights for all your digital channels

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Trusted by the best teams

See your invalid traffic segment by channel, UTM, domain, etc.

Uncover fraud & optimize spend

Track invalid traffic by channel, UTM, and domain to boost ROI

Know where fraud hits

Detect fake clicks by channels and UTMs to optimize ad spend

Fraud-proof your funnel & Stop wasting budget

Get deep insights into invalid leads and maximize your marketing ROI

Connect ad platforms & automate prevention

Seamless ad protection & automation

Connect Google, Meta, TikTok & more to block fraud and measure impact

Cleaner clicks, better ROAS

Automate fraud prevention across Google, Microsoft, Meta & TikTok

Measure the impact

See how much ad budget is mismanaged due to invalid clicks

Extract reports & demand refunds

Get insights & claim refunds

Extract reports, prove fraud, and recover wasted ad spend

Get your money back

Generate fraud reports and claim refunds for wasted ad spend

Proof of fraud

Extract data-backed reports to dispute invalid clicks

Check your traffic for free
No credit card required Quick & easy setup with GTM or Opticks Sensor Upgrade to a superior plan later
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Learn everything about the quality of your traffic

50
per month + taxes
  • Up to 10k monthly paid clicks After that, an overage of 0,001 € per click applies
  • 1 user
  • Real-time Analytics for all your traffic channels
  • Conversion analysis
  • Custom Alerts and Watchlist
  • Email and Chat support
popular

Automate prevention of invalid traffic in your advertising channels

200
per month + taxes
  • Up to 100k monthly paid clicks After that, an overage of 0,003 € per click applies
  • 5 users
  • All features in Lite plan
  • Automated prevention in all supported channels (Google, Meta, Microsoft, TikTok)
  • Performance and Benchmark dashboards
  • Detailed Forensics for each click

For businesses with advertising budgets up to 300k clicks/month

699
per month + taxes
  • Up to 300k monthly paid clicks After that, an overage of 0,002 € per click applies
  • 10 users
  • All features in Lite and Pro plans
  • Custom click-by-click Reports
  • API Integration

FAQs

How does Opticks detect invalid traffic?

Opticks collects hundreds of publicly available telemetry points both from the browser and the network in order to analyse whether the user is valid or not in real time. Opticks can detect up to 30 types of invalid traffic, including bots, VPN and datacenter traffic or device tampering among many others.


Who does digital marketing fraud and why?

Digital fraud is carried out by several agents, including fraudsters (individuals or organized groups), competitors and intermediaries. They profit by generating false or misleading digital marketing actions such as clicks or leads and collecting the corresponding generated revenue. They usually use tools like bots, data centers and proxies to automate and scale their operations.


Why should I care about invalid traffic?

At the end of the traffic supply chain, advertisers are billed by these fraudulent clicks or leads, causing several issues such as drained budgets, decreased ROI or misleading metrics among others. Invalid traffic can also distort your conversion rates, skew your analytics and be the indicator of other underlying issues in your site, such as attacks, scrapping and data theft.


How do I integrate Opticks on my website?

Integration takes less than 5 minutes! Simply add our SensorJS tag snippet to your website either via Google Tag Manager (GTM) or manually as any other javascript tag. No coding skills required. Once added, our system will automatically start detecting and analysing all your traffic.


Will Opticks affect real users or SEO?

Opticks will never modify your page nor block the access to any user, real or not. It will not cause any damage to your SEO or any automated tool you might use, and it is fully compliant with platforms like Google Ads.


Is Opticks GDPR compliant?

Opticks is fully GDPR compliant. Given that Opticks is an ad fraud prevention tool used by Opticks clients to increase the security of their website services requested by users, it is exempted from requiring user content by the law. Instead, Opticks' clients simply need to inform their users about the use of Opticks technology on their websites (as they do with all other technologies).