Opticks is a crucial piece of our customer acquisition strategy. Since implementing Opticks, the number of fraudulent acquisitions has decreased significantly and our average customer engagement has greatly improved
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We take our partnerships with mobile carriers very seriously. Opticks analyses our traffic in real time, allowing us to cut fraudsters before they result in fake conversions for our customers. This has improved our business relationships
In our business, we receive a big variety of traffic from different sources. Opticks has significantly helped us to identify fraudulent sources, reduce time-consuming manual checks and supported our team to optimise the work flow with our partners.
As Premium Self Serve Platform, Pushground needs to carefully take care of the traffic quality we sell to our advertisers. We use Opticks to bring the cleanest traffic by detecting the fraudulent sources before it gets to our users.
Opticks has enabled us to monitor the health of the traffic sent by publishers in real time. Plus, it also has offered us a greater control to monitor and block unwanted traffic. The dashboard itself, and customizable reports work like cherry on top of the cake for our business operations.
Thanks to Opticks, we’re now able to make better strategic decisions, based on valid data collected across all our advertising channels. From the beginning, we've directly seen our paid campaigns improve automatically. We can now identify invalid traffic before it impacts our campaigns, and prevent paying out for fake clicks.