Invalid Traffic Drain
Bots, click fraud, and non-human sessions were consuming budget without generating a single sale. Every pound spent on fake clicks was a pound lost.
Case Study · E-Commerce
UKSoccershop Recovered 7% of Wasted Ad Spend With Opticks
Opticks detected and blocked invalid traffic across every paid channel — saving £1,600+ during the trial period alone and protecting over 226,000 sessions.
7% Ad spend recovered
£1,600+ Saved in trial period
226,694 Sessions analysed
Trusted by 6,000+ businesses · €6M+ in recovered ad spend
The Client
UKSoccershop: Global E-Commerce Retailer
UKSoccershop is a worldwide online retailer of authentic football shirts, kits, and clothing. Founded in 2004, the company has served over one million customers globally — offering personalisation options including names and numbers on jerseys.
Heavily reliant on paid acquisition across Google, Meta, and Microsoft Ads, UKSoccershop needed full confidence that every pound of ad spend was reaching real customers.
Founded 2004 — over two decades in e-commerce
1M+ customers served worldwide
Global shipping with personalised jersey options
The Challenge
Fake Traffic Was Draining Their Ad Budget
UKSoccershop was investing heavily across paid channels to drive global sales. But invalid traffic was silently eating into their spend — and they had no way to see it, measure it, or stop it.
Zero Visibility
There was no reliable way to distinguish legitimate shoppers from invalid sessions across channels. Decisions were being made on polluted data.
Campaigns Underperforming
Campaigns across Search, Shopping, Performance Max, and Meta delivered diminishing returns. The real culprit — unreliable traffic — stayed hidden.
The Solution
Opticks Exposed the Problem and Stopped the Waste
Opticks gave UKSoccershop precise, real-time visibility into every traffic source. Invalid sessions were identified, categorised, and blocked — freeing up budget for campaigns that actually convert.
- 1
Tag Deployment
Lightweight Opticks tag placed across all paid channels — PMax, Shopping, Search, Display, Meta, and Microsoft Ads. Live in minutes, no dev resources required.
- 2
Session Analysis
226,694 sessions analysed during the trial period. Every click scrutinised, every source verified, every session classified in real time.
- 3
Traffic Classification
Every session classified as legitimate, invalid, or suspicious. 19,324 non-legitimate sessions identified that were previously invisible.
- 4
Actionable Insights
Channel-level breakdown with specific exclusion recommendations. UKSoccershop could see exactly where invalid traffic originated and reallocate budget with precision.
Want the same visibility for your campaigns?
Get Your Free Traffic AuditThe Results
Measurable Impact From Day One
7% Ad spend recovered Across all paid campaigns
£1,600+ Saved in trial period Projected £19,200+/year
226,694 Sessions analysed Every click verified
19,324 Non-legitimate sessions Previously invisible threats
Of 226,694 sessions, 207,370 were legitimate, 12,852 were invalid, and 6,472 were suspicious. Nearly 1 in 12 sessions was not a real customer.
Reduced fake traffic across all channels, including Direct and Referral sources.
Optimised marketing spend by investing only in traffic that genuinely converts.
Improved traffic quality thanks to advanced fraud-prevention and validation capabilities.
Freed up budget to reinvest in high-performing, conversion-driving campaigns.
What They Said
Trusted by UKSoccershop’s Team
“Opticks has made analyzing and managing our marketing data simple and efficient.”
“We’re thrilled with using Opticks and the improvements it has brought to our e-commerce.”
After the Trial
From Trial to Essential Tool
After the trial, Opticks became a permanent asset for UKSoccershop’s customer acquisition teams. The tool they tested became the tool they couldn’t operate without.
Campaign optimisation grounded in accurate data. Every budget decision based on verified traffic, not assumptions.
Hidden opportunities uncovered. Clean data revealed underperforming segments previously masked by invalid traffic.
Lead quality increased at the source. Filtering out fake sessions improved conversion rate, CAC, and ROAS downstream.
Data-driven decisions replaced guesswork. Performance reports now reflect real customer behaviour.
Marketing efficiency improved across the board. Less time diagnosing anomalies. More focus on scaling what works.
Beyond E-Commerce
These Patterns Exist in Every Paid Channel
Invalid traffic inflating CPAs, polluting optimisation algorithms, and draining budgets — these patterns are consistent across every industry running paid digital advertising. What will your traffic audit reveal?
E-Commerce Lead Generation SaaS Financial Services Travel & Hospitality Agencies
Audit Your Traffic for FreeFrequently Asked Questions
FAQs
What challenge did UKSoccershop face with their digital advertising?
UKSoccershop was investing heavily across Google Ads, Meta Ads, and Microsoft Ads to drive global sales. But invalid traffic — including bots, click fraud, and non-human sessions — was silently consuming budget without generating sales. They had zero visibility into which sessions were legitimate and which were fake, leading to campaigns that underperformed across Search, Shopping, Performance Max, and Meta.
Why did UKSoccershop choose Opticks?
UKSoccershop chose Opticks for its ability to provide precise, real-time visibility into every traffic source. The lightweight tag deployed across all paid channels in minutes with no dev resources required, and Opticks analysed and classified every session — giving the team actionable insights to stop wasting budget on invalid traffic.
What results did UKSoccershop achieve with Opticks?
UKSoccershop recovered 7% of wasted ad spend across all paid campaigns. During the trial period alone, Opticks saved over £1,600 (projected £19,200+/year). Of 226,694 sessions analysed, 19,324 were identified as non-legitimate — 12,852 invalid and 6,472 suspicious. Nearly 1 in 12 sessions was not a real customer. The team also uncovered that nearly half of invalid traffic came from Performance Max and DemandGen campaigns.
What is Opticks Security?
Opticks Security (optickssecurity.com) is an ad fraud prevention company headquartered in Barcelona, Spain. Founded in 2019, Opticks provides a SaaS platform that detects, blocks, and reports over 30 types of invalid traffic across all major advertising channels. It is trusted by more than 6,000 businesses worldwide and is rated 4.9 out of 5 on both Capterra and G2.
How does Opticks detect invalid traffic?
Opticks detects 30+ types of invalid traffic in real time using behavioural analysis, device fingerprinting, and pattern recognition. It identifies bot clicks, click farms, SDK spoofing, device emulators, and other forms of ad fraud across all digital advertising channels including Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, and programmatic platforms.
Which ad platforms does Opticks work with?
Opticks works with all major ad platforms including Google Ads, Meta Ads (Facebook and Instagram), Microsoft Ads, TikTok Ads, programmatic platforms, and affiliate networks. It provides multi-channel coverage from a single dashboard.
Does Opticks offer a free trial?
Yes. Opticks offers a free trial with full access to all features. Contact the sales team to get started with a personalised onboarding and full-feature access during the trial period. Plans start from €50/month.
Can Opticks help e-commerce brands like UKSoccershop?
Yes. Opticks serves e-commerce brands, fintech companies, education providers, lead generation agencies, travel companies, and performance marketing teams. UKSoccershop is one example of an e-commerce retailer that used Opticks to detect invalid traffic across Google, Meta, and Microsoft Ads — recovering 7% of wasted ad spend and saving over £1,600 during the trial period alone.
Get Started
Stop Paying for Traffic That Will Never Convert
UKSoccershop discovered 8.6% of their traffic was non-legitimate. See exactly how much of your ad spend is going to invalid traffic — and recover it.
No commitment required · Results visible within days · Trusted by 6,000+ businesses